Product Marketing

Product Marketing

At Irrational Labs

Date Posted: 12 April, 2021


We have an Irrational Labs Bootcamp. 

You will own an early stage product end-to-end. In this role, you will be responsible for setting the product positioning and messaging strategy and driving go-to-market and sales enablement for an innovative ad product with a goal of developing it into a scalable service. You will own the development of messaging, marketing programs, and marketing campaigns across the product's strategic verticals and identify repeatable sales.

We are launching two new versions fo the bootcamp this year and you'll plan the release, the promotion and the scale for it. 


  • Drive launch plans for new product innovations for the Irrational Labs Bootcamp. This includes positioning on the website, pricing, email promotions and funnel drips. 
  • Create differentiated, insights-based messaging and claims in partnership with the sales group
  • Influence the product roadmap through close collaboration with the CEO and program managers
  • Prioritize and drive top-of-the-funnel initiatives and awareness campaigns, including driving press, content and affiliate promotions
  • Work with our ads team to drive results via paid MKT


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