Marketing Lead

Marketing Lead

At Kianite

Date Posted:

Location: Anywhere, TELECOMMUTE

Intro

Kianite is building a community focused DeFi protocol ecosystem with its initial product being a community governed crypto indices. Governance token holders vote on the assets that will be added or removed from an index along with the weighting of each asset in the index.

Learn more about Kianite here:

https://kianite.co/

Job description

We’re currently hiring a lead marketing person to help build out the Kianite brand and push the project forward.

Responsibilities

  • Spearhead the strategic and tactical execution of marketing campaigns.
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and adoption.
  • Collaborate with the business and engineer team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products in the blockchain industry.
  • Oversee and grow the marketing team
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of a marketing budget.
  • Understand key industry trends and provide market research, forecasts, competitive analysis, and campaign results in order to translate results into actions.

Requirements

  • 1-3 years marketing in a SaaS business or tech startup (mix of B2C and B2B with a focus on B2C).
  • 2+ years as a lead where you have defined and executed a marketing strategy.
  • Strong generalist across PR, events, research, content creation, storytelling, product marketing, digital, marketing automation, growth, or product marketing.
  • Consistent track record of driving full-funnel, multi-channel marketing programs.
  • Data-driven leader who can take risks, predict outcomes, and analyze results for continuous improvements.
  • Experience planning and implementing PR strategies including press releases, briefings, scripts, and strategies.
  • Excellent influencing and presenting skills, with the ability to communicate the utility of Kiante in both written and spoken forms.
  • A proven track record in enabling and accelerating sales teams.
  • Independent worker with a growth mindset and the ability to achieve results.
  • Experience in blockchain.
  • Connections in the relevant industries.

Benefits

What we offer

This is a remote job with competitive pay for extraordinary people (we pay in crypto) along with token options. The job comes with significant opportunity for input and responsibility, so we expect it to be an engaging one.

Apply for the job