Head of Marketing

Head of Marketing

At CitizenShipper

Date Posted: 27 May, 2021

Location: USA Only, TELECOMMUTE

About us:
CitizenShipper is a share-economy shipping and transportation marketplace that connects people who want something delivered with drivers who can actually do the delivery. As a marketplace, we focus mainly on helping pet owners find a transporter for their pets and so far we've helped thousands of pet owners reunite with their pets. Anyone can sign up as a driver, and search for shipments (usually long distance) on our site. People transport just about anything using CitizenShipper, but pets are extremely popular.

  • Our team is international
  • Everyone works remotely (from home)
  • We have a “minimum meetings” culture
  • We're still growing, and you have a lot of room to grow with us

We are seeking a professional, hard-working and optimistic individual to assist us with a wide range of tasks relating to marketing and heading the marketing initiative.

About you:

  • Bachelor's degree in business, marketing, communications, or related field.
  • Experience in marketing and running a marketing team for SaaS products. 
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Strong copywriting skills.
  • Attention to detail.
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • High competence in project and stakeholder management.
  • Excellent interpersonal, written, and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.

Responsibilities:

  • Overseeing marketing department
  • Evaluating and developing our marketing strategy and marketing plan.
  • Planning, directing, and coordinating marketing efforts.
  • Communicating the marketing plan.
  • Researching demand for our products and services.
  • Competitor research.
  • Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
  • Identifying potential customers.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
  • Compiling lists describing our offerings.
  • Developing and managing advertising campaigns.
  • Building brand awareness and positioning.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Overseeing social media marketing strategy and content marketing.
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