B2B Lead Demand Generation Performance Marketer

At Bindwise


**What the heck is Bindwise?** For businesses selling on Amazon or agencies managing those businesses who know the dark force of Amazon, Bindwise is The-Empire-Strikes-Back service that reveals instant critical business issues. Unlike other tools from the digital commerce galaxy, Bindwise reveals a unique set of issues thanks to deep integration with merchant shops that is 100% compliant with Amazon Terms of Service. We’re a bootstrapped startup. A team consists of 3 engineers, 1 engineering intern, and a designer. Currently looking for you and an account executive. **The Role** As Bindwise’s first full-time marketing hire, you will develop and execute “hard” sides of marketing, that is, demand/B2B lead generation, channel/funnel optimization and non-paid search/SEO. In other words getting traffic and nurturing leads. You’re encouraged to diversify your week and test new opportunities — growth generation (AAARRR funnel), positioning and messaging, partnerships, content and social marketing and other. From strategy development through execution and optimisation, your impact will be felt across demand generation efforts. In the first 6-8 months in this role, expect a contest between you and our first full-time Account Executive hire. More on this during our phone conversation. Being the first marketing hire at a startup isn’t about building a team right away — it’s single player. It’s a hard job. Think about whether you have an appetite. As a very early member of an early-stage team of 6, you will be involved in medium-term strategy as well as highly tactical day-to-day execution. Working directly with founders, this is a rare opportunity to help an early-stage, mission-driven company grow. **Key responsibilities** * Own the growth-related metrics: sales pipeline quality and volume * Own the marketing strategy and execution campaigns across the stages: evaluate, ideate, experiment, scale, measure, iterate * Drive acquisition of end customers by finding creative, unconventional, and cost-efficient channels to increase customer conversion * Deliver against quarterly business and product growth goals * Keep a pulse on marketing performance, continue to optimize funnels and campaigns to reach growth goals * Deliver regular updates to founders, complete with success, challenges, and asks **Minimum Qualifications** * 5 years of B2B marketing experience including * 3 years of performance marketing experience * Previous experience in a marketing team of 5+ people * Previous marketing experience working in the technology industry * Ability to speak and write in English fluently * A desire to work remotely and overlap with GMT+2 for 2 business hours **Preferred Qualifications** * Experience in eCommerce/retail sector with knowledge of vertical insights and context * Attention to detail, highly analytical and data-driven tech savvy * Self-directed, proactive and solution-focused with the ability to take initiative **Benefits** * $78,000/yr = $57,600 base ($4,800/mo.) + $20,400 cash bonus (for achieving the goals) * 20 working days of annual leave (paid time off) + plus bank holidays * Day off on your birthday * 5 days of sick leave (paid time off) annually * 5 days of educational leave (paid time off) annually * $1,000/yr educational grant * Work from anywhere * Flexible working hours * 1 annual company retreat to an awesome place * Loads of development opportunities * The opportunity to work with smart, curious people in an engineering culture
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