Sr. Product Marketer - B2B

At Dataquest


Dataquest is an interactive online learning platform for data science. We’re passionate about helping students go from zero to job ready. We help students deeply learn concepts, build projects, work together, and gain the confidence they need to start new careers.  Read more about our philosophy here, and read what students think here.
We want to help tens of millions of students worldwide change their lives through data science education, and you’ll play a key role in helping us get there.  We’re looking for collaborative and passionate team members, to help us continue to build out our 30+ person remote, global team.
This is a fully remote company and we are open to applications worldwide.  You don't have to match all of the listed requirements to apply, we're truly looking for people who can grow along with our diverse and global team.
We're looking for our first Product Marketer to help us grow our self-serve B2B customer base. We're in the early stages of building B2B at Dataquest, and the product marketer will be critical to figuring out our strategy and growing incoming leads.
They'll do this primarily through:
- Doing market research and creating customer profiles
- Creating a B2C2B funnel, including nurture flows and content
- Retaining customers and expanding seats post-conversion
- Owning key parts of our self-serve offering
The Product Marketer will report to our head of marketing.

  • Market research
  • Map out the buyer journey and key roles in the process
  • Map out our market position and key differentiators
  • Identify key verticals that are interested in data science training
  • B2C2B funnel
  • Lead efforts to automatically identify potential B2B leads
  • Create custom nurture flows and content to engage potential B2B leads
  • Create and stay accountable to B2C2B funnel metrics
  • Retention and seat expansion
  • Continuously engage new customers to learn about their needs
  • Put new customers into nurture flows to drive engagement and seat expansion
  • Coordinate with success to ensure teams have the information they need to use the product effectively
  • Coordinate with product to surface customer pain points
  • Stay accountable to churn and retention metrics
  • Self-serve
  • Create and maintain marketing materials and B2B pages on the marketing site
  • Scope out improvements to our self-serve product

What we're looking for - Must Have
  • Experience
  • 3+ years of B2B product marketing experience, ideally in a self-serve B2C2B model
  • Has built a product marketing strategy at an early stage business
  • Ownership of key funnel metrics: product qualified leads, retention, seat expansion
  • Experience working with and analyzing data using tools like Google Analytics and Amplitude
  • Experience creating and optimizing in-app and email nurture campaigns
  • Has worked with content creators to develop collateral to drive freemium conversion
  • Has worked on developing and optimizing landing pages
  • Experience collaborating with sales and product
  • Has conducted market and user research to segment audiences
  • Has created onboarding campaigns to drive retention and seat expansion
  • Skills
  • Excellent writing skills
  • Good collaborator across teams
  • Excellent at planning and prioritization
  • Good at using data to inform decisions

What we're looking for - Nice to Have
  • Has worked as a BDR or SDR
  • Experience working with PMs to scope features
  • Has managed other marketers before
Our Compensation Philosophy:
We benchmark everyone against a high-paying anchor market and add a cost of living multiplier. This approach allows us to hire the best candidates and retain the best talent for each role regardless of location, as well as bringing more diversity to our team. 
The salary range for this role is between $84,407 and $158,660. The final number will depend on the selected candidate's location and years of experience in a similar role.
Some perks of working at Dataquest:
- Competitive compensation and benefits
- Flexible vacation and sick leave
- An annual professional development allowance
- Free Dataquest account for life
- The chance to see your impact on the lives of our students every day
- The opportunity to be part of an engaged and mission-driven team
- The chance to contribute to team direction
- 100% remote with flexible working hours
- A supportive environment where help is always accessible
#LI-Remote #Remote #workfromhome
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