Director of Demand GenerationAt RippleMatch
Working at RippleMatch:
At RippleMatch, we build technology to make early-career hiring more effective while increasing access to opportunity. Figuring out where to begin your career is a difficult and overwhelming decision. Traditional career services and job boards with millions of postings aren't very helpful. It's also not a fair contest. For many students, opportunity is limited based on where they attend school and their personal networks. RippleMatch is changing this. Our platform is a two-sided marketplace — on one side, we help early-career candidates from around the country discover job opportunities that match their skills and interests without effort. On the other side, RippleMatch helps hundreds of employers like Amazon, eBay, and Teach for America hire top talent virtually and build diverse teams. We have a technical product that leverages automation and intelligent workflows to make finding your dream job or hiring the right candidate easier, faster, and fairer than ever before. Since launching RippleMatch from a college dorm room in 2016, we've raised $34 million in venture funding, grown to 1 million+ users from 1300+ colleges & universities, and brought on hundreds of leading employers as customers. Our tight-knit team of 60+ talented people works hard, celebrates wins, and cares deeply about changing the way finding a job works.
NYC or Remote:
RippleMatch has a NYC headquarters but follows a remote-first working policy. What does this mean? You can come into our NYC office everyday, once in a while or very rarely! RippleMatch will keep eastern hours as a company and we will expect any remote employee to have consistent high-speed WiFi access and maintain full time residency in the United States. Creating strong bonds between RippleMatch team members means a lot to us and we are investing heavily in creating opportunities to make sure remote employees get plenty of in-person time. We offer in-person onboarding, travel benefits and virtual team building activities!
As the Director of Demand Generation and a member of leadership, you will be responsible for owning our demand generation strategy in order to meet monthly targets. This includes paid media channels, integrated campaigns both owned and external, and reporting and analytics. You will be responsible for a demand generation budget and executing strategies to generate high quality leads, high conversion rates, and efficient spend. You will have the opportunity to own monthly rotating campaigns from concept all the way through to execution, analysis, and optimization. This Director level role will work closely with the brand marketing to ensure campaigns are supported through content and events.
What you bring to the role:
- A minimum of 7 years experience in B2B Marketing (preferably Salas)
- Strong operational knowledge and execution know-how (campaign set-up, bidding, etc)
- HubSpot and/or Salesforce expertise (Marketo is a plus)
- Deep experience with display advertising
- Outstanding analytical skills and knowledge of key industry metrics
- Deep understanding of channel attribution models
- Knowledge of digital analytics – tagging, attribution, dashboard development, Google Analytics, Adwords, LinkedIn, Facebook
- Experience with creating workflows for landing pages
- Post-vaccine, hybrid or in-person work from NYC headquarters
- Nice to have:
- Experience within recruiting industry and/or recruiting software
- Experience with working with agencies a plus
- Experience managing, hiring, and developing more junior associates
Culture & Perks:
At RippleMatch, we understand that our success stems from the people we have on board, which is why we invest heavily in our team’s well-being and growth. We offer a full slate of perks including equity, a dog friendly office, paid vacation, discounted memberships to Class Pass, a pre-tax commuter program, discounted Citi Bike memberships and comprehensive healthcare benefits (with free plan options!). We work hard to foster a culture of constant self-improvement, true ownership, and positivity. At our core, we are a tight-knit team that works hard, celebrates wins, and cares deeply about changing the way finding a job works. We are going to fundamentally transform the hiring landscape and won’t settle for anything less.
RippleMatch is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.