Pet Parents: Content Marketing Coordinator
Anywhere in the World
Headquarters: Ankeny, IA
“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso
You’re passionate (especially about pets) and quick on your toes – the type of person who likes to jump into different situations and quickly become the problem solver through your awesome communication and decision-making skills. You love to create or collaborate in the creation of multimedia content that speaks to the brand's core "voice" and helps evangelizes customers to the brand's mission and embodiment of values and purpose. If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.
DO YOU LOVE TO?
Get Sh*t Done.
Set goals – and then squash them.
Work under pressure.
Pay attention to details & stay organized.
Use data to form ideas, then take action to bring those ideas to life.
Create or oversee the creation of multimedia content.
Embody a brand's voice and personality in your content.
Be a natural brand evangelist for the brands you care about.
Interact with fellow pet lovers.
Get your hands on a variety of different projects.
Be a part of a small, fun, & energetic team.
Learn & become an expert on different topics.
Pet Parents® Company Values:
Pets Are Family
We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.
We are dog people. We are cat people. We are pet people. Pets are family.
Man’s Best Friend
Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.
Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.
My Favorite Toy
Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don’t half-a**. Our pack is passionate.
Every Sniff Matters
We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.
We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?
We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.
We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.
Be A Tail-Wagger
Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.
We know this is work, but we like to have a doggone good time doing it.
About Pet Parents®:
We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016, at least doubling every year since. In 2020, Inc. ranked Pet Parents® as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US.
Our brands and product lines are at the crossing of two macro pet industry trends, the humanization of pets, and a focus on pet healthcare. The stars have aligned for us and we're clawing our way to seize this moment.
We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work.
We're a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?
Your Role in Our Pack:
This is a full-time position in our Ankeny office for local candidates or U.S. remote for the right candidate.
As a Content Marketing Coordinator, you will be the cornerstone of our Marketing Pack in ensuring the creation of content across the pack speaks to what the Pet Parents® brand is all about. You will collaborate with external videographers, photographers, and internal designers in the creation of content. You will position said content next to kicka** copy, B2B marketing collateral like postcards, magazine ads, digital ads, catalogs, and more. You will lead the planning, scheduling, creation, and execution of content on all social channels, including Facebook, Instagram, Linkedin, and new to Pet Parents® Pinterest, and TikTok. You'll spearhead, grow, and manage our Social Influencer program. You will be our point of contact for the press and help create press releases and other similar announcements. With SEO best practices, you will lead our internal writer in the creation of blog content that informs & helps fellow pet parents with common topics that arise while raising furbabies with a current audience of 100,000s of readers annually.
On top of all of the above, you'll work with UGC, content syndication, and brand style guides. If branding, copywriting, video, photo, ads, social, influencers, blog content, & community is your thing, then this role is purrfect for you!
This role requires an uber-precise focus on communication & creativity skills, branding, messaging & positioning, project management, organization, critical thinking, an eye for good design, accuracy, problem-solving, data analysis, execution, out-of-the-box thinking, and empathy.
You will wear many "hats.”
You will have the opportunity to become an expert in the pet industry
You will use data to a/b test & drive change for positive outcomes
You will own our blog, & ensure our articles help fellow pet parents with common questions, problems, and needs that are read by 100,000s readers annually
You will own & influence much of the content that leaves the Pet Parents® marketing pack
You will be a wizard in data analysis and sniffer of opportunities
You will spot trends, cause-effect dynamics, and bring ideas & plans to life
You will be the creator, defender, and enforcer of our brand style guides
You will work in a fast-paced environment with constant hands-on projects
You will also be an organizer, researcher, problem-solver & planner
You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that
If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”
Must have at least 1 of the following:
Minimum 4 years of experience in a content marketing role
Minimum 4 years of experience in a community manager role
Minimum 4 years of experience in a branding role
Minimum 4 years of experience in a content production role
Minimum 4 years of experience in an influencer marketing role
Minimum 4 years of experience in a content editor role
*Bachelor’s degree required
You must also…
Love dogs and/or cats
Have a go-getter mentality
Have the ability to focus and get sh*t done
Always be willing to learn
Always be willing to come up with creative ideas
Have a problem-solver mindset and willingness to tackle any problem thrown your way
Have a positive mentality & energy
The "Treats" We Offer
(Some of the pawesome opportunities available at Pet Parents®)
Benefits including health, vision, & dental insurance
401k with company match & profit share
Home Owner Bonus
$50/mo gym/yoga/health club reimbursement
Flexible working hours
Kick-a** co-workers and great memories
Snack and beverage bar
New Furbaby Allowance
Unlimited growth potential for leaders of the pack
Brand New Offices (end of 2021)
If our core values vibe with you, your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!